Serena Williams, que nécessaire était ton retour

Pedro de Pablos | 9 Jun 2026 | 20.57

Serena Williams, que nécessaire était ton retour. Source : Getty Images.

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Serena Williams is back, which is great news for the sport, and especially for the WTA circuit. The queen of women's tennis returned to the doubles draw at Queen's alongside Victoria Mboko after almost 4 years of inactivity and at 44 years old. She has displayed a high level in what could be a first step towards a very promising future for women's tennis.

Just watching the videos of how packed Andy Murray Court was before the match helps to understand the significance of Serena's return. Not even a single spot was available, with people even standing without seats. It had been a long time since such a feeling was experienced, that nostalgia that washes over tennis enthusiasts when they see a legend return; in this case, the comeback of the GOAT. The result was secondary, and she even excelled, further enhancing the impact of her return.

As if time hadn't affected her, Serena Williams has given the world a lesson. If you want it, you can achieve it. The idea that age is just a number may sound like a cliché, but try explaining that to a woman who decided to come back after becoming a mother and at a certain age just because she missed competing. Furthermore, she hasn't confirmed yet whether she will return to singles, and yet everyone is talking about her. A blessing for tennis, adding a significant stronghold to reach an even wider audience.

WTA Must Make a Move After Serena Williams' Comeback

It is now up to the WTA to capitalize on this return, as Aryna Sabalenka had requested some months ago, acknowledging that they still have a lot of ground to cover compared to the ATP in terms of creating content for social media and growing in terms of media presence. What better moment to do so than now with Serena's return. If the world number one is already a social media superstar and ready to generate views, imagine adding the greatest female player of all time to the mix. That product practically sells itself. The golden goose.

Every round that Williams wins will be a blessing for Queen's and for fans of the royal sport of tennis, providing additional reasons for the American tennis player to return full-time to the circuit. She is currently in a trial phase, but I can imagine that upon feeling the love from the crowd and fellow players, she must have felt a flutter in her stomach. It's impossible that after today, she doesn't think all of it has been worthwhile already and that she still has more to give to tennis.

With all due respect to Queen's, picture a similar situation at Wimbledon... That would be a game-changer. Therefore, it is the duty of the WTA to seize this moment and play its cards to close the gap with the ATP. All media outlets will be on the lookout for every move by the American player, and consequently for the women's circuit. It's now or never, a unique opportunity to give voice and power to all of them.

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