Major sponsor changes at the WTA. The women's tennis circuit is said to have ended its agreement with Hologic, and starting in 2026, the car brand Mercedes will become the main sponsor of the WTA. Various media outlets claim that the upcoming announcement, expected later this month, will mark the largest sponsorship deal in women's sports history.
🚨 BREAKING ON HARD COURT: Mercedes-Benz is set to become the WTA’s new premier partner in what sources say will be the largest sponsorship deal in women’s sports history.
— Jessica Schiffer (@jessicaschiffer) December 8, 2025
It’s a massive moment for women’s tennis and the WTA’s long fight for commercial credibility.
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This news is an automatic translation. You can read the original news, Mercedes sustituye a Hologic y se convierte en el nuevo patrocinador principal de la WTA

