Mercedes Benz

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The commercial agreement between Mercedes Benz and the WTA marks a historic date for women's tennis. The German company has become the main sponsor of the tour, helping the WTA to grow and bringing it closer to a larger media spotlight. This has been achieved through a spectacular video that has served to unveil this new partnership. The footage is outstanding and drives a possible new great era in the circuit.

Driving the future of tennis 🤩

We're thrilled to announce that Mercedes-Benz is the new Premier Partner and Exclusive Automotive Partner of the WTA Tour, starting in 2026 🤝 pic.twitter.com/vql7UIxQaB

— wta (@WTA) December 10, 2025

This news is an automatic translation. You can read the original news, El espectacular anuncio de la WTA y Mercedes para anunciar su acuerdo

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Major sponsor changes at the WTA. The women's tennis circuit is said to have ended its agreement with Hologic, and starting in 2026, the car brand Mercedes will become the main sponsor of the WTA. Various media outlets claim that the upcoming announcement, expected later this month, will mark the largest sponsorship deal in women's sports history.

🚨 BREAKING ON HARD COURT: Mercedes-Benz is set to become the WTA’s new premier partner in what sources say will be the largest sponsorship deal in women’s sports history.

It’s a massive moment for women’s tennis and the WTA’s long fight for commercial credibility.

🔗👇 pic.com/70vQCnvSgn

— Jessica Schiffer (@jessicaschiffer) December 8, 2025

This news is an automatic translation. You can read the original news, Mercedes sustituye a Hologic y se convierte en el nuevo patrocinador principal de la WTA