Carlos Alcaraz, highest-paid tennis player of 2025
There is no tennis player who generates more outside the court than Carlitos in terms of advertising, surpassing Sinner and others in a Top 10 with four women.
As every year, Forbes releases the list of the highest-paid athletes in the world. In terms of tennis, once again, Carlos Alcaraz leads the ranking, ahead of his main rival, Jannik Sinner.
The Spaniard maintains his superiority over the rest due to his achievements on the court, but most notably, for his charisma and personality, making him a goldmine for brands. The Marketing world sees in Carlitos an attractive image that resonates with a vast audience and can connect with people from different cultures.
No other tennis player comes close to what Alcaraz can generate off the court, with 35 million euros in advertising deals, including his clothing brand, among other sponsors. Although still far from the nearly 100 million that Roger Federer used to earn, he is on his way to becoming an icon in this sport, if he isn’t one already. According to Forbes, Carlitos can sign agreements for two million dollars for each exhibition he plays.
In second place, Sinner is slightly behind the Spaniard. Despite being by far the highest earner on the court (over 20 million, compared to Carlitos' 13 million), this hasn't allowed him to reach the top spot in the Ranking. The six million he earned at the Six Kings Slam significantly boosted his income in the last year.
Perhaps, in terms of status, he has much room for improvement in off-court profits, having accumulated 27 million in the last 12 months. With a dozen sponsors, he is one of the top image generators at present.
Novak Djokovic has decreased his earnings compared to his most glorious years, yet, despite everything, the Serbian ranks fourth in the Ranking. Despite his four million in winnings, the 25 million he generates off the court allows him to outshine practically all other tennis players. New partnerships
Four Women in the Top 10
Tennis is a sport where women are highly prevalent, and their image exposure reaches a large audience. Therefore, up to four female tennis players make it into the Top 10 of the Ranking, with Coco Gauff being the leading figure in women's tennis.
The American, winner of Roland Garros this year, left her representation agency Team8 to launch her own brand, in collaboration with WME. This move has enabled her to generate 25 million dollars in off-court earnings, equal to what Novak Djokovic earns, for perspective.
Although not having reached number 1 yet, Coco is the player with the highest advertising revenue, surpassing the 21 million of Zheng, who might be a surprise presence on this list, but she's a goldmine for the Asian market, which speaks volumes.
Sabalenka and Swiatek complete the female presence on this list, with equal off-court profits (15), but with the difference that Aryna accumulated three million dollars more in prize money than the Pole. It's striking that, despite being more successful in terms of sports achievements than Gauff and Zheng, they generate less in Marketing than them.
Full list of the Top 10 highest-paid tennis players in 2025:
1. Carlos Alcaraz: 48.3M. On-court: 13.3. Off-court: 35
2. Jannik Sinner: 47.3M. On-court: 20.3. Off-court: 27
3. Coco Gauff: 37.2M. On-court: 12.2. Off-court: 25
4. Novak Djokovic: 29.6M. On-court: 4.6. Off-court: 25
5. Aryna Sabalenka: 27.4M. On-court: 12.4. Off-court: 15
6. Qinwen Zheng: 26.1M. On-court: 5.1. Off-court: 21
7. Iga Swiatek: 24M. On-court: 9. Off-court: 15
8. Taylor Fritz: 15.6M. On-court: 8.6. Off-court: 7
9. Frances Tiafoe: 15.2M. On-court: 3.2. Off-court: 12
10. Daniil Medvedev: 14.3M. On-court: 4.3. Off-court: 10
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