Sinner chooses Magnus Norman as new coach for 2027

Fernando Murciego - 26 Oct 2026 | 20:43
ATP Jannik Sinner Magnus Norman Darren Cahill

The Times newspaper has just released one of the most awaited exclusives of this season's ending. Who would be the next coach for Jannik Sinner? Well, it won't be Juan Carlos Ferrero. The chosen one is Magnus Norman, who will team up with Simone Vagnozzi in 2027.

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Magnus Norman, former coach of Wawrinka, new coach of Jannik Sinner, as confirmed by The Times. Source: Getty

Last-minute bombshell on this Monday night. Jannik Sinner, who was looking for a new coach for 2027, has already made a decision. The Italian, as reported by the newspaper The Times, has chosen Magnus Norman to accompany him next season alongside Simone Vagnozzi. This is spectacular news that is already being discussed among those who expected to see Juan Carlos Ferrero there.

Choosing Norman is not a coincidence. The Swedish coach has become one of the most sought-after names in the international scene after his entire stint alongside Stan Wawrinka, although long before that he helped turn Robin Soderling into a consolidated top 10 player and Grand Slam finalist. His success on the sidelines is undeniable, hence he has attracted interest from several top 10 players, but it seems ultimately that Sinner has managed to convince him to join his project.

The architect of Soderling and Wawrinka's success, heading to Sinner's team

Norman knows perfectly what it means to build a champion capable of challenging the best. As Wawrinka's coach, he contributed to developing an aggressive and recognizable style of tennis that allowed the Swiss to win three Grand Slam titles: the 2014 Australian Open, the 2015 French Open, and the 2016 US Open. This track record establishes him as one of the most respected coaches on the circuit.

His possible arrival at Sinner's team would signify a new phase for the Italian, who has found in Vagnozzi an essential piece to evolve his game and in Darren Cahill a reference for experience, management, and competitive mindset. The Australian has been crucial in the growth of the Italian and his anticipated departure would leave a significant void within the structure. What about Juan Carlos Ferrero? For now, he is still without a project.

Norman's incorporation would allow for a working formula with two coaches of complementary profiles. Vagnozzi would continue to provide his technical knowledge and daily continuity, while the Swede would add experience at the highest level and a different perspective to tackle the great challenges of the calendar. This move also reflects Sinner's ambition to continue evolving after establishing himself among the great references of world tennis. With Carlos Alcaraz as his main generational rival, every detail can make a difference in the battle for the Grand Slams and the number one spot.

If the operation is confirmed, the Italian will start 2027 with a renewed structure and a coach who knows firsthand the path to glory on the grand stages. The challenge will be to maintain the level of excellence achieved without losing the identity that has made Sinner one of the most dominant players of his generation.

This is an automatic translation. You can read the original news, Sinner elige a Magnus Norman como nuevo entrenador para 2027