Carlos Alcaraz ATP Jannik Sinner

Alcaraz generates more money off the court than Sinner

Diego Jiménez Rubio - 4 Sep 2026
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Carlos Alcaraz, money off the court. Photo: Getty Images

A few days ago, the Forbes list of the top 10 highest-paid tennis players for the last year was published, from which many conclusions can be drawn through the analysis we performed. Carlos Alcaraz ceded the first position to Jannik Sinner due to the months without competing because of his wrist injury, but if we focus on the money generated off the court, we find a clear supremacy of the Spaniard.

Only the already retired Serena Williams has managed to earn more millions of dollars than Alcaraz from endorsement and sponsorship deals. The American totaled a staggering 40 million dollars, while Carlos reached 38 million dollars. He surpasses the amount of Jannik Sinner, with 36 million dollars, and even Novak Djokovic does not come close to those numbers, recording 25 million dollars earned off the court.

Where do Alcaraz's 38 million dollars earned off the court come from?

Alcaraz's deals with companies like Ant International and Infosys have brought him great benefits, as well as participating in several exhibition matches outside of the season, in addition to his long-term agreements with companies like Nike, ElPozo, or BMW. In short, the Spaniard is an inexhaustible source of money due to that strong charisma that makes him an admired and beloved figure all over the world.

It will be interesting to see if at some point in their careers, Sinner manages to surpass the Murcian in this aspect, something that seems difficult given the personality of both and the international projection as icons of global sport that they are building. Carlos Alcaraz can be pleased with his finances, almost as much or more than with his tennis achievements.

This is an automatic translation. You can read the original news, Alcaraz factura más dinero fuera de las pistas que Sinner