The Australian Open announces its economic benefits: over 700 million!!

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The Australian Open 2026 has reached historic figures both on and off the courts. According to an economic impact report published by Tennis Australia, the first Grand Slam of the season generated a record economic benefit of 722.3 million Australian dollars for the state of Victoria, establishing itself as one of the most significant sporting events in the country.

The competition, held in Melbourne, attracted over 1.36 million spectators throughout its three weeks of activity, surpassing all previous attendance records. Additionally, the tournament significantly boosted local tourism, with over 705,000 hotel nights booked by visitors, a 59.2% increase compared to the 2025 edition.

The event’s impact was also reflected in employment. The study estimates that the Australian Open generated 2,547 full-time equivalent jobs, especially in sectors linked to hospitality, accommodation, retail, and transportation.

Tennis Australia highlighted that the tournament has become much more than a sporting event. Its chief executive, Craig Tiley, emphasized that the Open represents a key economic driver for Victoria and an international platform projecting Melbourne's image to millions of people worldwide.

Data confirming the growth of the Australian Open

The global impact of the championship also reached unprecedented levels. The organization calculates a cumulative audience of 2.2 billion people and over 781 million viewing hours across various platforms. The tournament recorded the highest viewership in more than a decade in the United States, while in Spain, the coverage increased by 86% thanks to Carlos Alcaraz's triumphant march towards the title.

In the last decade, the Australian Open has generated over 3.9 billion Australian dollars for Victoria's economy, reinforcing its role as one of the primary sporting and touristic events in the southern hemisphere.

This news is an automatic translation. You can read the original news, El Open de Australia anuncia sus beneficios económicos: ¡¡más de 700 millones!!