The WTA "skips" promoting the Australian Open on social media

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What we are about to say is sad, but as true as life itself. The draw for the 2026 Australian Open took place this past early morning on Spanish time, at four-thirty in the morning. Shortly after, the tournament published both draws, the men's and women's, on its website, and ATP and its various accounts worked to create a small montage with the different brackets and promote their product on social media, so that fans could follow the paths of the top favorites in Melbourne.

However, nearly twelve hours since the draw was conducted (and possibly even longer), the WTA has not posted anything at all on its official profiles on X or Instagram. Not a single post sharing the draw or offering a montage for WTA fans to view or share. One must navigate (quite extensively) through their official website to find it. It's challenging to sell a product to viewers when treated this way on social media.

This news is an automatic translation. You can read the original news, La WTA "pasa" de promocionar en redes el Open de Australia