Djokovic transforms from Lacoste crocodile into goat

A very powerful commercial move has been made by Lacoste, the sponsor of Novak Djokovic's clothing, launching a personalized line for the Serbian player, replacing their iconic crocodile logo with a goat, in honor of the well-deserved GOAT nickname that Novak holds. The video announcing this novelty quickly went viral.

From a 🐊 to the 🐐.
Discover a collection that celebrates @DjokerNole: a one-of-a-kind player whose career is defined by passion, perseverance, and greatness. pic.twitter.com/QrOX0OjI6B

— Lacoste (@Lacoste) August 22, 2025

This is an automatic translation. You can read the original news, Djokovic convierte en cocodrilo de Lacoste en cabra