Serena Williams is back, which is a great joy for sports, and especially for the WTA circuit. The queen of women's tennis returned to the doubles draw at Queen's alongside Victoria Mboko after almost 4 years of inactivity and at 44 years of age, but she has shown a great level in what could be a promising first step for women's tennis.
Just watching the videos of how Andy Murray Court looked before the match is enough to understand what Serena's comeback means. There wasn't even room for a soul, and there were even people standing who didn't have a seat. It had been a long time since such a feeling was experienced, that nostalgia that overwhelms tennis lovers when they see a legend returning; in this case, the return of the GOAT. The result was secondary, and on top of that, she has excelled, which doubles the impact of her return.
As if time had not passed for her, Serena Williams has taught the world a lesson. If you want, you can achieve it. The notion that age is just a number may seem like a cliché, but try explaining that to a woman who has decided to return after becoming a mother and at a certain age just because she missed competition. Moreover, she has not yet confirmed her return to the singles circuit, and yet everyone is talking about her. A blessing for tennis, adding an important pillar to reach even more people.

WTA Must Make a Move After Serena Williams' Return
Now it is up to the WTA to exploit this comeback, as Aryna Sabalenka requested a few months ago, recognizing that they still have a lot of ground to make up with the ATP in terms of creating content for social media and growing in terms of media presence. What better time to do it than now that Serena is back. If the world number one is already a superstar on social media and willing to generate views, imagine adding the greatest tennis player of all time. That's a product that sells itself. The golden goose.
Every round Williams wins will be a blessing for Queen's and for fans of the royal sport of racket, as they will be additional reasons for the American tennis player to return full-time to the circuit. Currently, she is in a trial period, but I imagine that seeing the love from the public and the players themselves must have stirred something in her stomach. It is impossible that after today she does not think that everything has been worthwhile, and that she still has more to offer to tennis.
With all due respect to Queen's, imagine a similar situation at Wimbledon... That would be a game-changer. Therefore, it is the duty of the WTA to seize this moment to play their cards and narrow the gap with the ATP. All media will be watching every move of the American tennis player, and consequently, the women's circuit. It's now or never, a unique opportunity to give voice and vote to all of them.
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