Djokovic joins forces with the 'goats': this is his latest and incredible announcement with Lacoste

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Word games mixing Novak Djokovic and the 'GOAT' (GOATs in English, also an acronym for 'Greatest of All Time.' We have seen numerous nods from fans and even brands to Nole's status as immortal in the circuit, including, in a way, these animals in the mix. However, none had dared to go as far as Lacoste, who already has a significant history of innovating with the Serbian and promoting him as his status and condition deserve.

The French brand's latest invention is a complete brainstorm and will leave us with tremendous images. They have gone a step further this time and have brought together Nole... with actual goats. Perhaps little sheep, as they are young and small, but transformed into a cohort that the Serbian must have handled and interacted with. "The GOAT of every court", reads the campaign slogan, elevating the Serbian a step further and leaving a striking image, where he balances while a goat is around his neck and others on the ground simultaneously.

Lacoste debuts new campaign starring Djokovic and actual goats pic.twitter.com/K0XmeMJNfV

— Bastien Fachan (@BastienFachan) June 24, 2026

Djokovic will seek the much-desired 25th Grand Slam at Wimbledon

It's not surprising to see a smiling Novak before each Wimbledon. It's his hunting ground, a tournament where he has had almost unlimited success and now represents his best shot at the long-awaited 25th Grand Slam. It won't be easy, as Jannik Sinner is the clear favorite, but the Serbian has already landed in London, where this idea with Lacoste took place, and he has shown himself to be in excellent physical shape, fine-tuning the machine in previous training sessions. There is a slight concern after he withdrew from today's exhibition match with Karen Khachanov, but it seems that the high temperatures and heatwave engulfing London were the reasons for his absence, something that won't be a factor next week when the temperatures drop. Will he also be the GOAT of the Tennis Cathedral once again?

This news is an automatic translation. You can read the original news, Djokovic se junta con las "cabras": así es su último e increíble anuncio con Lacoste