Serena Williams, how necessary your return was

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Serena Williams is back, which is great news for the sport, especially the WTA circuit. The queen of women's tennis returned to the doubles draw at Queen's alongside Victoria Mboko after almost 4 years of inactivity and at 44 years old. She has shown a high level, potentially marking the first step toward a very promising future for women's tennis.

Just watching the videos of the state of the Andy Murray Court before the match tells you what Serena's comeback means. There wasn't even room to stand, with people packed in tightly, some even standing without a seat. It had been a long time since such a feeling was experienced, that nostalgia that fills tennis lovers when they see a legend return; in this case, the return of the GOAT. The result was secondary, and her return has had an even greater impact, doubling the significance.

As if time had not passed for her, Serena Williams has delivered a lesson to the world. If you want, you can achieve it. The idea that age is just a number may seem like a cliché, but try telling that to a woman who decided to return after becoming a mother and at a certain age simply because she missed competing. Moreover, she has not even confirmed a return to the singles circuit, yet everyone is talking about her. A blessing for tennis, adding significant strength to reach even more people.

WTA Must Act After Serena Williams' Return

It is now up to the WTA to capitalize on this return, as Aryna Sabalenka urged some months ago, acknowledging that they still have a lot of ground to make up with the ATP in terms of creating content for social media and growing in the media realm. What better time to do so than now that Serena has returned? The world number one is already a social media superstar and is ready to attract views; now imagine adding the greatest tennis player of all time. A product that practically sells itself. The golden goose.

Every round that Williams wins will be a blessing for Queen's and for fans of the royal sport of the racket, providing additional reasons for the American player to return full-time to the circuit. Currently, she is in a trial period, but I can imagine that seeing the love from the crowd and fellow players must have sparked something within her. It is impossible that after today she does not think that everything has been worthwhile already, and that she still has more to contribute to tennis.

With all due respect to Queen's, imagine a similar situation at Wimbledon… That would be a game-changer. Therefore, it is the duty of the WTA to seize this moment to play their cards right and close the gap with the ATP. All media will be watching every move of the American player, and consequently, of the women's circuit. It's now or never, a unique opportunity to give them all a voice in this scenario.

This news is an automatic translation. You can read the original news, Serena Williams, qué necesaria era tu vuelta