Alcaraz, protagonist of a documentary about his life made by Rolex

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Carlos Alcaraz is generating immense media attention, and brands are well aware of it. The Spaniard exudes charisma, and more and more people are becoming interested in his background, routines, and the person behind the tennis player. After the buzz created by his Netflix documentary, now it's Rolex, the renowned watch brand, that is releasing a documentary series about the Murcian's rise to glory.

Out now. @carlosalcaraz is a towering figure among the new generation of tennis superstars. In “New Frontiers”, part of an exclusive documentary series about the #RolexFamily, he reflects on his rise to the top of the game. More on https://t.co/0fDWhcuIc0 #Reachforthecrown pic.twitter.com/akapRzPZ0a

— ROLEX (@ROLEX) June 24, 2025

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